Focus Group

In this task I have been required to create a focus group in order to help me improve and add a few elements to up my game.

What is a Focus Group?

It is a gathering of intentionally chosen individuals who take part in an arranged discussion that is expected to inspire customer perceptions about a specific subject or area of interest for a situation that is non-threatening and open. The focus group is a collective intentionally. Dissimilar to an interview, which tends to happens with an individual, the focus group strategy permits individuals from the group to collaborate and impact each other amid the examination and thought of ideas and viewpoints.

What are the advantages of Focus Groups as a Market Research Method?

Focus groups are traditionally formed to recognize the feelings, observations, and thinking of consumers about a specific item, service, or solution. It does that extremely well, to a limited extent, since focus groups use qualitative data collection techniques. Similarly as in the dynamic of real life, the members can associate, impact, and be affected.

 

Undertaking this research will help me comprehend how to improve and where I would have to improve.

 

I have asked a few individuals to watch movies based on psychological thriller and see the things they liked about it, the things they didn’t, and what could have been done to make it better. After projecting my idea majority of the people said they enjoyed it, however, they believe that because it is very plain and simple it can easily bore the audience. Adding deep suspense is the only way to draw audiences’ attention and hold it. However of course it all depends on the structure and the flow each scenes. Besides that, they thoroughly enjoyed my idea and supports it.  

 

REFERENCE:

 

The Balance. (2016). Tame Your Focus Groups and Get Useful Insights. [online] Available at: https://www.thebalance.com/what-is-a-market-research-focus-group-2296907 [Accessed 12 Nov. 2016].

MY FOCUS GROUP